A Hip Hop production blog based in Seattle. The mission is to to inspire, educate, and connect other passionate artists.
Hit Boy is determined not to be a flash in the pan beatmaker. With more then 24 months of chart topping hits he has maintained a strong output and lived up to his golden boy status.
In this clip he breaks down the process of how he made Beyonce’s “Going Down.” A song more trill then most Bey records.
What is your favorite hit boy produced track?
I don’t normally get too personal on my blog. But moving to a new city to pursue your dreams merits a little reflection.
I am here. I am living in San Francisco. The decision to move and my arrival into the city happened in one week. There is a good chance that if I had given it any more time I would have stayed in Seattle. Luckily my rational mind couldn’t keep up with my forward motion and I avoided being talked off the ledge. Continue Reading
Category : Interviews, Live In The Studio
Da Internz who produced one of the biggest records of 2011, Big Seans “Dance A$$”, take you into their studio and reveal how the track was made.
Who are Da Internz? Well you might have to start paying attention. This scrappy Chicago based production group are on the come up. Continue Reading
Category : Featured, Interviews, Live In The Studio
The formally unknown hip hop producer Sak Pase made a big debute on 2011′s Watch The Throne by Jay-z and Kanye. Sak Pas produced “Made in America” and “Who Gon Stop Me.”
Even if you have heard of Sak Pase who may not know his full story and how much he has in common with Kanye West. Like Yeezy this NY producer, with Trinidadian roots, dropped out of college to pursue music full time. And by the looks of it, it wasn’t the dumbest career move. Continue Reading
Category : Design Resources, Live In The Studio, Music Videos, Youtube
I am reading Steve Stoute’s new book “The Tanning of America.” The jist of his book is that we are in a new era in this country where the cultural boundaries, especially seen between races, are eroding. Black kids in Harlem skateboard, white kids in Vermont who have “urban” sensibilities don’t necessary need to get the label of a wigger. You understand?
While reading the book I came across a really great example of how hip hop  shaped a Sprite’s brand identity boosting it’s cool facto. If your like me and you were born anytime in the 80′s most likely you remember the ads.
In the mid 90′s Sprite went after the urban demo hard with the Obey Your Thirst campaign. If you remember they had Grant Hill commercials, footage of rappers free-styling in the studio and they even sponsored hip hop concerts and street ball festivals
Continue to watch the video and leave a comment with your reaction. Continue Reading